Michelob Ultra Drip

In collaboration with Michelob Ultra, Ultra Drip, was a three-part series designed to spotlight the intersection of basketball and fashion. This series invites fans behind the scenes, where Hawks players provide an authentic look at how they bring their style on and off the court.

Objective: Celebrate individuality and expression through the lens of the players’ fashion choices, aligning with the energy and lifestyle of both NBA culture and the Michelob Ultra brand.

Role(s): Creative Director, Editor, DP