The Atlanta Hawks organization wanted an engaging explainer video to introduce NBA fans to the inaugural In-Season Tournament (Emirates NBA Cup). Shown at every home game, the video breaks down the structure, purpose, and excitement surrounding the new tournament.

Objective: Educate Hawks fans on the In-Season Tournament’s format and significance in a fun, accessible way, while enhancing the game-day experience.

Role(s): Creative Director, Scriptwriter, and Editor

Talent: Big Tigger